Branding and Packaging – “R’soul” is a young Moroccan cosmetic brand that creates only natural products with the main ingredient being Rhassoul clay. The minimalistic design of the logo is complemented by letters that can be used as single graphic elements which have an oriental but still modern character to it. These letters are being used as pieces of a whole and can be put together in different ways. This reflects the idea behind the fragments of the Rhassoul clay as well as the various natural ingredients forming a whole product. The colors white and (dark) brown are taken from the characteristics of the clay. Additional colors are based on the different added ingredients.

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