Consulting and Workshops — Working with startups and businesses

            Coaching, Consulting and Workshops — While talking to various startups I noticed very quickly how underrated the topic “Design and CI” is for many of them. Either because they don’t really know about the importance of it or because of the lack of funding.

Understanding the importance of visual communication even in an early stage of starting a business and knowing the struggles that this stage can bring with it, I decided to come up with a workshop format that helps young entrepreneurs, as well as institutions, get an understanding all around branding and corporate identity and how to work effectively with the available ressources.

During these workshops the participants learn important information about the background and effect of (visual) brand communication, basic design rules and even get creative by starting to work on their current design based problem. The participants both learn and work on tasks like concept development, logos, colors, typography, how to maintain a cohesive look, what to keep in mind when hiring a designer and much more.

During one-on-one coaching or a consulting session, design and communication problems are analyzed and identified first and foremost. Secondly, a new visual road or adjustments of the current status are discussed and co-developed with the startup or insitution.

 

 

Current workshop formats:

Branding 1×1: One day workshop, theory and hands-on practice – Branding, visual communication and corporate identity basics, concept, colors, forms, typography, combination.

Corporate Identity 1×1, with Aisha Camara: One day workshop, theory and hands-on practice – Branding, visual communication and corporate identity basics, concept, colors, forms, typography, naming, claims, texts.

Illustration Workshops: Depending on the request.

Design and communication workshops: Depending on the request.

Current coaching and consulting:

Consulting: Consulting institutions in design and communication.

Coaching: Coaching startups and young entrepreneurs in branding, concept, design and communication.

StartHope@Home: Coaching home-comers in design and communication and teaching design skills to enhance their portfolio.

(An initiative supported by GIZ GmbH and Social Impact gGmbH)

Coaching and Consulting: Depending on the request.

 

 

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